the golden age of the music video

the music video as an artform is either dying or is in a golden age, depending on how you look at.

most music videos made right now do not appear on television, and they are made by young independent film-makers. the quality is usually pretty good, considering the budget. artists do not need to pay someone to make a video. they simply start up a contest, and people make videos for them, for free. in this way, the music video is in a golden age - anyone can make one, and almost anything is possible.

i can't remember the most recently-made music video that i have actually watched. you have to go to your computer to find them, and i am more of a tv man. as a young lad, my primary source of new music was the video, on tv - usually on muchmusic's 'the wedge' (see my post below) or on mtv2 (back when my parents had a satellite dish).  back then, record labels had money to pay creative directors to make videos. they would be shown on television, where kids like me would watch, see something they liked, and go out and buy the cd. for me, this was the golden age of the music video - from about 1994 to 2000 (which, without coincidence, i'm sure, was the golden age of music for my lifetime).

here are some of my favourites:

















i also wanted to post a bunch of blur videos (the universal, beetlebum, charmless man) but they won't let me. check them out nonetheless.

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